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Think you got us beat…my THREESPONSE™!
One of the most exciting shots in basketball is the “Three Pointer.” In some cases, a game-changer. The crowd is hushed when the opposing team scores a 3-pointer, and a palpable gasp is heard. The THREESPONSE™ is that when the home team comes down the court and hits a three-pointer, the fans go nuts; instantly, fans at home and around the court stand and cheer; this is a “3SPONSE™”.
You look at today, it’s a different situation. You have a game that has been transformed into a game where almost every shot is either an outside shot – a three-point shot – or a dunk.
A primary tenant in marketing is to sustain and grow a business’s relationship with its existing and potential consumer base. Developing an emotional connection between a product and the consumer is critical. The best time to do that is when consumers feel good about themselves. It is truly a magical thing. Finding that exact moment is like finding a unicorn, winning the lottery, and sometimes just a word, possibly wrapped in a phrase. Brands that get this right and associate directly with that connection gain much more than a momentary connection
No game is over with the three-point shot, the ability to lengthen the game, foul, make plays down the stretch. I think that’s the big thing.
There is a tremendous amount of energy and enthusiasm with each 3sponse moment. In our minds, an excellent opportunity for fans and sponsors to connect. To connect with the 3SPONSE™ player of the game, 3SPONSE™ play of the game, or the 3SPONSE™ shot.